This past Thursday night, amid swirling speculation regarding the Brown University gunman, CNN’s Kaitlan Collins posted on social media, noting the confusion and directing people to her channel's 9pm newscast.
Even though it is by no means a flawless news source, her statement rang true to many. It stands as one of the broadcasters where one can locate reality-based and mostly trustworthy reporting – especially during crises such as the one developing near a New Hampshire storage facility.
An Uncertain Situation During a High-Stakes Struggle
However CNN, now 45 years old, finds itself in a vulnerable situation as two huge media empires vie for ownership of its corporate owner, Warner Bros Discovery.
No matter the result, the destiny of CNN has turned into a major game of mergers and acquisitions, not as a question of what benefits the information-seeking public.
“This represents another instance of the deep structural problems with origins in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The conjecture about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – misses a larger point.
“It gets presented as a business story with influential figures as the main characters, but there is scant discussion of the common good,” Pickard said.
The Complicating Layer: Political Influence
The CNN scenario is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” antagonist.
Think back to the chants of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now asserts that CNN needs new ownership. You can read that as ownership that will protect him from criticism and scrutiny. That is part of why he seems to support Paramount Skydance, which has made a unsolicited offer.
There is a basis to favor that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.
A Possibility of Further Uncertainty
Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a relief to many at the network, but it’s far from a secure position. That setup could position CNN for a future sale. It never ends.
If you ask Timothy Wu, a great deal of this is illegal, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should block both deals.
“Each proposed deal would be bad for the country, and both should be opposed by regulators,” Wu stated.
The Bigger Issue and a Path Forward
Whatever happens in this situation, the bigger problem persists.
“What we have now is a profoundly structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can address it.
Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.
Measures that bolster independent news organizations, aid local journalism, subsidize public media, and prevent the consolidation of media power in very few hands are achievable – they are essential for a functioning democracy.
When it comes to media ownership, bigger isn’t better. And news organizations such as CNN cannot be tools in the most recent merger game.